ABOUT US
Frequently Asked Questions
XChange Events Specific FAQs
Audience
Who is the target audience at XChange?
Solution providers – this is our umbrella term which includes resellers, integrators, ISVs, enterprise partners, SMB VARs, network integrators, storage, security sp's, VAR500 organizations, consultants
How do you recruit solution providers? What is their incentive to attend?
Solution providers are recruited from the massive circulation databases of CRN and VARBusiness as well as select distributor and vendor databases. We recruit potential candidates based on their profiles and qualify them as part of our audience based on set criteria for each XChange event. This includes completion of a thorough application, a telephone interview and investigation of their website. When a solution provider meets our qualification process they are invited to attend XChange to meet with vendors/sponsors, editors, and peers. It’s important to note that 80% of our attendees are executive management titles.
What are the demographics of the solution provider attendees?
All solution provider executive reseller, recommend, specify or integrate technology solutions to end-user customers varying from small business up to and including enterprise and Fortune 1000 organizations. For specific technology demographics ask your sales rep for our full demographic reports.
Why would solution providers want to take 3 – 4 days out of their business to attend XChange?
Our attendees realize the value XChange brings to their business in a variety of ways.
- Meeting editors of Everything Channel
- Identifying new opportunities with current vendors and distributors
- Discovering new technologies and new vendors to do business with
- Networking with industry peers from across the country
- Providing them with one location for vendor training, education and certification
What is an XChange Boardroom Appointment?
XChange Boardroom Appointments are 25 minute sessions with 12-15 solution provider executives in a boardroom setting. XChange Boardroom Appointments are segmented into groups based on business or technology focus. Examples include: SMB VARs, Enterprise Partners, System Integrators/Consultants, Storage solution providers, Security olution providers, Vertical market solution providers, Network Integrators, VAR500, etc.
How can I be sure that solution providers are selling my type of products?
Our demographic profiles will give you the data you need to ensure you are meeting the right solution providers.
Sponsors
What type of companies sponsor XChange events?
Any organization that is looking to recruit partners, educate and train, gain feedback or communicate to the solution provider community. Our sponsors include small and medium organizations as well as the top technology leaders.
How do you compare to other events?
XChange is the only channel event organization that provides you with the full spectrum of the channel; including our online properties, face-to-face opportunities, research and print publication; CRN and VARBusiness. We are vendor and distributor neutral, providing all sponsors with a level playing field.
How can I compete with larger sponsors that include Fortune 1000 organizations?
XChange provides you with a fairly level playing field.
- Over 95% of all booths are standard 10x10 size
- All sponsors receive the list of solution providers (including contact information and demographics) two weeks prior to the conference
- All sponsors have access to all solution events, awards dinners and networking events
- Solution Providers are continually looking for new technologies and/or vendors on a regular basis
How does XChange compare to other large industry tradeshows?
XChange provides you with an intimate environment for you to conduct business with a highly qualified audience of solution providers. We provide you with quality versus quantity of leads. Additionally, exhibits are only a part of the XChange experience. You will be able to network and meet solution providers through XChange appointments, exhibits, social events, and educational sessions.
Vision Events Specific FAQs
What is Vision Events®?
Vision Events, a division of Everything Channel, is the leader in presenting focused business events for technology Vendors and Decision-Makers. Vision Events highly strategic programs represent a proven alternative to the noisy, haphazard format of standard industry events. The concept is simple, but the difference is profound: Recruit and deliver the leading Executives for face-to-face interaction with the industry's top and emerging vendor technology companies.
What are Guaranteed Private Boardroom Appointments?
Private Boardroom Appointments are prescheduled appointments that match Vendors with a guaranteed group of Senior Level Decision-Makers whose product interests are strategically aligned with Vendor markets. During each uninterrupted appointment, interactive dialogue allows Vendors and Attendees the ability to build valuable partnerships and to strengthen existing relationships.
How are boardroom groups selected?
Boardroom groups are selected through a well-developed matching system, pairing Vendors with a guaranteed audience of executive Decision-Makers. Due to the complexity of the boardroom scheduling process, Vision Events is unable to accommodate requests by Vendors or Attendees to present to, or to be included in, a specific boardroom group. However, time is available to meet one-on-one throughout the Event.
Why should Vendors attend Vision Events versus seeing their channel partners or targeted customers one by one at their locations?
Vision Events provides a cost-effective, proven format for establishing multiple channel partnerships or qualified leads in only a few days by bringing key Decision-Makers together in one location. Vision Events delivers maximum results with minimal travel costs. And participation is "by invitation only," so Vision Events gives you direct access to the leaders and innovators in your channel or market, making it the best return on your investment of time and money.
How much does an Event cost?
Resellers attend Vision Events "by invitation only," ensuring Vendors an exclusive audience of Senior Level Decision-Makers. Invited Attendees receive a Participation Package; for details, call 603-471-4200. Vendor pricing levels for each Vision Event depend on a number of factors, including the number of boardroom appointments purchased and the number of employees who will be attending. Contact your Account Executive at 603-471-4200 and we will help you put together an Event package that meets your goals.
What is the advantage to participants?
As a division of Everything Channel, Vision Events is backed by one of the world's foremost technology thought leaders. Some Events feature on-site classroom-style sessions featuring many of our best analysts, which means that more innovative content, analysis, and research are woven into the fabric of Vision Events' programs. Furthermore, at many Events, Vendors and Executives get exclusive one-on-one access to our analysts to discuss both industry trends and their own specific strategic opportunities.
What are the advantages of the Vision Events model over traditional trade shows?
There are several key advantages. In the standard trade show model, the prospective audience is mass marketed to, and the quantity and quality of the audience that shows up is always an unknown variable. Vision Events pre-selects, invites and delivers in the highest level Decision-Makers to the Event. At standard trade shows, floor traffic is a hit-or-miss proposition; even if the right buyers are at the show, there is no guarantee that they'll stop by your booth. At Vision Events, we give you the tools and the format to meet with specific decision makers in one-on-ones, present to a select and pre-qualified group in private boardrooms, and interact in a series of networking events. The face time you spend with key customers and prospects is highly structured. Your ROI is maximized. Every aspect of every event is carefully planned to ensure Vendor satisfaction and success, at a level of customization and personalized service no standard trade show can match.